Truecaller now lets you set call reason, SMS scheduling, translation

Bengaluru, Oct 21 : Swedish caller identification app Truecaller on Wednesday introduced new features, including one that allows users to set a reason for their call, and enable the receiver to check whether the incoming call is personal, business or something urgent.
Termed “Call Reason,” this feature is expected to increase pick up rates, especially when callers are calling from new numbers.
The other two features introduced by Truecaller for its 250 million active users globally are “Schedule SMS” and “SMS Translate”.
“We are thrilled at the launch of Call reason, Schedule SMS and SMS Translate. We have been working towards building an innovative communication suite for our users and these three features are the next big step in line with this mission,” Rishit Jhunjhunwala, Chief Product Officer at Truecaller, said while introducing the new features at a virtual event.
Truecaller said that Call Reason will start rolling out from Wednesday to all Android users and will be launching for iOS early next year.
The new Schedule SMS feature extends the platform’s Caller ID feature to enable users to schedule a message reminder of any events, meetings, or what groceries you need to pick up at the end of the day.