From Rohini to LVM3, ISRO’s changing policy for rocket names

Chennai : From names like Rohini for its sounding rockets, the Indian space agency has come to name its heavy-lift rocket with three alphabets and a number – such as LVM3.
The Indian Space Research Organisation (ISRO) could have done better in naming the rocket that will compete with the likes of Ariane, and Falcon rockets in the global market with a better name than the unimaginative LVM3 is the general view gleaned by IANS.
A short and nice name rooted to Indian tradition – even Bharat – would have been better as the rocket will be offered for outsiders on a commercial basis.
On October 23, ISRO’s Geosynchronous Satellite Launch Vehicle-MkIII (GSLV MkIII), renamed LVM3 (Launch Vehicle Mk3) put into orbit UK-based OneWeb’s 36 satellites successfully.
Though the GSLV MkIII and the LVM3 are same, the rocket flying Indian satellite will be badged as GSLV MkIII and the one that flies with third party satellites will be badged as LVM3.
“The GSLV is not offered for launch service. It meets only internal demand. Only the PSLV (Polar Satellite Launch Vehicle) and LVM3 are into the commercial launch market,” ISRO Chairman S. Somanath told IANS.